Forget about Forgetting
Realizing you’ve forgotten one of your day’s must-haves—a laptop, the diaper wipes, your gym shoes—is the absolute worst. Consumer tech brand, Adero, wants to make sure it never happens again, ever. The innovative tagging system turns your life’s bags into smart bags that let you know if you’ve left without something you need.
Leading up to Adero’s big launch, we built the brand from the ground up; creating everything from the guiding brand standards and product packaging to the e-commerce site, paid-media campaign, and social media strategy.
Media Campaign Videos
To help give people ideas for how to use Adero, we developed 12 unique use cases that our audience could see themselves in. These use cases were reflected in both our knolling style, used in media placements and on social channels, and in a lifestyle shoot where we captured content for the intro to Adero overview video and site photography.
Social Media Strategy + Content
Leveraging a mix of campaign assets, cultural memes, aspirational influencer content, and real talk, we were able to further own the organizational space while teaching people how to use the product