GoPro Digital Initiatives
Live it. Breathe It. Love It.
From telling our cameras' story on GoPro.com to crafting proven click through-boosting emails, I spread the GoPro stoke through every digital channel.
The best way to ensure you never have to worry about going too big with your GoPro. The on-brand language here helps make the basic benefits of an insurance plan enticing to those who couldn't imagine life without their cameras and drones.
The mission here was to always create a story for each product. This meant translating the products' technical features into digestible, benefit-driven selling points and inspiring customers to chose the camera, mount and/or accessory that's right for the exciting life they lead.
Seasonal promotions, product launches, post-purchase series- oh my! If it came to your inbox from GoPro, I wrote it. Sorry!